What Is Google Discover & Why It Important in SEO Step By Step Guide

What Is Google Discover & Why It Important in SEO Step By Step Guide

Google Discover is a content discovery tool that is designed to help users find new and interesting content on the web. It is similar to other content discovery tools such as Google News and Google Trends, but it is specifically designed for use with the Google search engine.

Discover was first launched in September of 2018, and it is currently available in more than 130 countries. It is available in English, Spanish, Portuguese, French, German, Italian, Dutch, Russian, Japanese, and Korean.

How Does Google Discover Work?

When you use Google Discover, the algorithm will show you a mix of content from different sources that you may find interesting. The sources can be from websites, YouTube channels, or any other online content that is public and can be indexed by Google.

The algorithm looks at what you have searched for in the past, what you have clicked on, and what you have engaged with to try and understand your interests. It also looks at the interests of other people who have similar interests to you. Based on this information, it will show you a variety of content that you may find interesting.

You can access Google Discover by going to the Google homepage on your mobile device or by using the Google app. If you have an Android device, you can also find it in the Google app by swiping left from the home screen.

Why Use Google Discover?

Google Discover can be a useful tool for finding new and interesting content on the web. It can help you stay up-to-date on current events, find new hobbies, or learn about new subjects.

In addition, Google Discover can be a great way to kill time when you’re bored. If you’re looking for something to do, you can just open up Discover and see what content is available. You may find something that you’re interested in, or you may just find something that’s entertaining.

How to Get the Most Out of Google Discover

There are a few things that you can do to get the most out of Google Discover.

First, you should make sure that you’re signed in to your Google account. This will allow Google to personalize the content that you see.

Second, you should go to the settings menu and adjust the settings to your liking. You can choose how often you want to see content from each source, and you can also choose the types of content that you want to see.

Third, you should explore the content that’s available. Google Discover will show you a mix of content from different sources, but you can also use the search bar to find specific types of content.

Fourth, you should engage with the content that you find interesting. If you like what you see, you can save it for later, share it with your friends, or even leave a comment. Engaging with the content will help Google understand your interests better and show you more content that you’re interested in.

Finally, you should give feedback to Google. If you see content that you don’t like, you can tell Google so that it can adjust the algorithm. You can also give feedback on individual pieces of content.

Google Discover is a great way to find new and interesting content on the web. By following the tips above, you can get the most out of this tool and find content that you’re interested in.

Why is Google Discover important to SEO?

Google Discover is important to SEO for a few reasons.

First, it’s another way to get your content in front of potential readers. Just as you optimize your content for Google Search, you can also optimize it for Discover.

Second, Discover traffic is valuable because it’s often high-intent. When someone is scrolling through their Discover feed, they’re typically looking for something interesting to read, watch, or listen to. This is in contrast to someone who is just idly scrolling through their Facebook feed with no specific goal in mind.

Third, Discover traffic is also valuable because it’s relatively easy to convert. Unlike Google Search, where a user might see your content but then leave without taking any action, a user who sees your content in their Discover feed is much more likely to click through and read it.

Fourth, and finally, Discover is important because it’s a growing source of traffic. The number of people using Discover is increasing, which means that it’s an important channel to consider when planning your SEO strategy.

How to optimize your content for Google Discover

There are a few things you can do to optimize your content for Google Discover.

First, you need to make sure that your content is high-quality and informative. The algorithm that determines what content is shown in Discover is designed to surface the best content, so you need to make sure that your content is up to scratch.

Second, you need to make sure that your content is well-optimized for clicks. This means including a catchy headline, an engaging thumbnail image, and a clear call-to-action.

Third, you need to publish regularly. The more content you publish, the more likely it is that some of your content will be shown in Discover.

Fourth, you need to promote your content on social media and other channels. This will help to increase the visibility of your content and ensure that it reaches a wider audience.

Finally, you need to track your Discover traffic. Google Analytics can show you how much traffic your website is receiving from Discover. This will help you to gauge the success of your Discover optimization efforts and make necessary adjustments.

Google Discover is a relatively new product, but it’s one that has the potential to be hugely important to SEO in the coming years. By following the tips in this article, you can ensure that your content is well-optimized for this growing channel.

Here are some of the best ways to optimize for Google Discover:

Create Great Blog Content

No matter what your blog is about, you want to keep your content fresh, interesting, and engaging. But coming up with new ideas for blog posts can be tough. And even if you have a great idea, it can be hard to know how to turn that into a well-written, interesting blog post.

Here are a few tips to help you create great blog content, no matter what your blog is about:

1. Keep it fresh

If you find yourself struggling to come up with new ideas for your blog, it might be time to switch things up. Take a look at your blog and see if there’s anything you can do to make it more interesting. Maybe you can add some new features, change the design, or write about different topics.

Keeping your blog fresh will not only help you come up with new ideas, but it’ll also keep your readers coming back for more.

2. Write about what you know

One of the best ways to create great content is to write about what you know. If you’re an expert on a particular topic, share your knowledge with your readers. If you’re not an expert, do some research and learn as much as you can about your topic before you start writing.

3. Be personal

Your blog is a great place to share your thoughts, opinions, and experiences with the world. So don’t be afraid to be personal in your blog posts. Share your stories and let your readers get to know you.

4. Be helpful

If you want your blog to be successful, you need to give your readers something they can’t get anywhere else. Be helpful by providing your readers with useful information, tips, and resources.

5. Be entertaining

Your blog should be a place where your readers can escape the mundane and everyday. So make sure your content is entertaining and enjoyable to read.

Creating great blog content takes time, effort, and practice. But if you follow these tips, you’ll be well on your way to writing posts that your readers will love.

Build Trust With Readers

If you want people to keep coming back to your blog, you need to build trust with your readers. And one of the best ways to do that is by being transparent.

Be honest in your blog posts and let your readers know what you’re really thinking. If you make a mistake, own up to it and apologize. And if you ever change your opinion on something, let your readers know.

Building trust with your readers will take time, but it’s worth it. Once you have a loyal and trusting audience, they’ll stick with you through thick and thin.

Engage With Your Readers

Another great way to keep your readers coming back is to engage with them. Respond to comments, answer questions, and start conversations. The more you interact with your readers, the more connected they’ll feel to you and your blog.

And when you’re more connected to your readers, they’ll be more likely to stick around and keep coming back for more.

Create Compelling Content

Of course, one of the most important things you can do to keep people coming back to your blog is to produce compelling content. Write posts that are interesting, insightful, and entertaining.

And if you want people to share your content with their friends, make sure it’s something worth sharing. Write blog posts that are so good, people can’t help but share them.

Be Consistent

Finally, if you want people to keep coming back to your blog, you need to be consistent. Post new content on a regular basis and stick to a schedule.

If you’re inconsistent with your blogging, people will soon forget about you and they’ll move on to someone else. But if you’re consistent, you’ll stay top of mind and people will keep coming back for more.

Boost Social Engagement

Social media is a great way to promote your blog and get more people reading your content. But if you want people to really engage with your blog posts, you need to do more than just post a link to your latest article.

Here are a few things you can do to boost social engagement:

1. Use engaging images

Make sure your blog posts are accompanied by engaging images. People are more likely to click on a post if it has an interesting image.

2. Use social media polls

Polls are a great way to get people talking about your blog posts on social media. Ask your followers a question related to your latest article and see what they have to say.

3. Use social media contests

Contests are another great way to get people talking about your blog on social media. Offer a prize for the best comment, the most shares, or the most likes.

4. Use hashtags

Hashtags are a great way to get your blog posts in front of more people. Use relevant hashtags when you promote your articles on social media.

5. Tag other people

When you mention other people in your blog posts or on social media, be sure to tag them. This will help get your content in front of their followers.

By using these tips, you can boost social engagement and get more people talking about your blog.

Final Thoughts

If you want people to keep coming back to your blog, you need to give them a reason to. Write compelling content, interact with your readers, and be consistent. And don’t forget to promote your blog on social media.

By following these tips, you’ll soon have a loyal and engaged audience that can’t wait to see your next blog post.

Optimize For AMPs

If you want your blog content to be successful, you need to make sure it’s optimized for AMPs. AMPs are Accelerated Mobile Pages and they’re designed to make web pages load faster on mobile devices.

If your blog content isn’t optimized for AMPs, it could be loading slowly on mobile devices, which will discourage people from reading it.

Fortunately, there are a few things you can do to optimize your content for AMPs:

1. Use AMP-compliant HTML

When you’re writing your blog posts, be sure to use AMP-compliant HTML. This will help ensure that your content loads quickly on mobile devices.

2. Use AMP-compliant plugins

If you’re using WordPress, there are a number of AMP-compliant plugins you can use to optimize your content. These plugins will help ensure that your content loads quickly on mobile devices.

3. Use AMP-compliant themes

If you’re using WordPress, there are also a number of AMP-compliant themes you can use. These themes are designed to load quickly on mobile devices.

By following these tips, you can optimize your content for AMPs and ensure that it loads quickly on mobile devices.

Make Your Content Scannable

When people land on your blog, they’re not going to read every word of your content. Instead, they’re going to scan it to see if it’s something they’re interested in.

That’s why it’s important to make your content scannable.

There are a few things you can do to make your content more scannable:

1. Use short paragraphs

When people are scanning your content, they’re not going to want to read long paragraphs. So keep your paragraphs short and to the point.

2. Use headlines and subheadings

Headlines and subheadings are a great way to break up your content and make it easier to scan. Use headlines to introduce each new section of your content and use subheadings to break up long paragraphs.

3. Use lists

Lists are another great way to make your content more scannable. People can quickly scan a list and see if it’s something they’re interested in.

4. Use images

Images are also a great way to make your content more scannable. People are more likely to stop and read your content if it has an interesting image.

5. Use fonts that are easy to read

When you’re choosing a font for your content, be sure to choose one that is easy to read. If your font is too small or too difficult to read, people will quickly move on.

By following these tips, you can make your content more scannable and ensure that people stick around to read it.

Make Your Content Shareable

If you want people to read your content, you need to make sure it’s shareable.

There are a few things you can do to make your content more shareable:

1. Use social media buttons

Make it easy for people to share your content by adding social media buttons to your blog posts. This will allow people to share your content with just a few clicks.

2. Use images

Images are more likely to be shared than text, so be sure to include images in your blog posts.

3. Use quotes

People love sharing quotes, so be sure to include quotes in your blog posts.

4. Use catchy headlines

Your headline is the first thing people will see, so make sure it’s catchy and attention-grabbing.

5. Use interesting topics

People are more likely to share your content if it’s about an interesting topic. So be sure to write about topics that will pique your readers’ interests.

By following these tips, you can make your content more shareable and ensure that it reaches a larger audience.

Place Focus On Visuals

In today’s world, people are more likely to engage with content that is visually appealing. So if you want people to read your content, you need to place a focus on visuals.

There are a few things you can do to make your content more visually appealing:

1. Use images

Images are a great way to make your content more visually appealing. Be sure to include images in your blog posts.

2. Use infographics

Infographics are another great way to make your content more visually appealing. They’re also a great way to communicate complex information in an easy-to-understand format.

3. Use videos

Videos are a great way to engage your readers and make your content more visually appealing. If you can, include a video in your blog posts.

4. Use graphs and charts

Graphs and charts are a great way to make your content more visually appealing. They’re also a great way to communicate complex information in an easy-to-understand format.

5. Use interesting fonts

Your font choice can also make a big difference in how visually appealing your content is. Be sure to choose a font that is easy to read and looks good.

By following these tips, you can make your content more visually appealing and ensure that people stick around to read it.

Comply With SEO Best Practices

If you want your content to be successful, you need to make sure it complies with SEO best practices.

There are a few things you can do to make sure your content is SEO-friendly:

1. Use keyword-rich titles

When you’re choosing a title for your blog post, be sure to include a keyword. This will help your content rank higher in search engines.

2. Use keyword-rich descriptions

When you’re writing your meta descriptions, be sure to include a keyword. This will help your content rank higher in search engines.

3. Use keyword-rich keywords

When you’re choosing keywords for your blog post, be sure to include keywords that are relevant to your topic. This will help your content rank higher in search engines.

4. Use keyword-rich tags

When you’re tagging your blog post, be sure to include relevant keywords. This will help your content rank higher in search engines.

5. Use keyword-rich URLs

When you’re creating the URL for your blog post, be sure to include a keyword. This will help your content rank higher in search engines.

By following these tips, you can make sure your content is SEO-friendly and ensure that it ranks higher in search engines.

Start A Blog Today

If you’re not already blogging, now is the time to start. Blogging is a great way to share your thoughts, experiences, and ideas with the world. And if you follow the tips in this article, you can create great content that will keep your readers coming back for more.

So what are you waiting for? Start a blog today and see where it takes you.

Ensure Pages Are Crawlable

If you want your content to be successful, you need to make sure it’s crawlable. Crawlable content is content that can be crawled and indexed by search engines.

If your content isn’t crawlable, it won’t be indexed by search engines and people will never find it.

Fortunately, there are a few things you can do to make sure your content is crawlable:

1. Use keyword-rich titles

When you’re choosing a title for your blog post, be sure to include a keyword. This will help your content be found by search engines.

2. Use keyword-rich descriptions

When you’re writing your meta descriptions, be sure to include a keyword. This will help your content be found by search engines.

3. Use keyword-rich keywords

When you’re choosing keywords for your blog post, be sure to include keywords that are relevant to your topic. This will help your content be found by search engines.

4. Use keyword-rich tags

When you’re tagging your blog post, be sure to include relevant keywords. This will help your content be found by search engines.

5. Use keyword-rich URLs

When you’re creating the URL for your blog post, be sure to include a keyword. This will help your content be found by search engines.

By following these tips, you can make sure your content is crawlable and ensure that it’s found by search engines.

Publish Evergreen Content

If you want your content to be successful, you need to make sure it’s evergreen. Evergreen content is content that is relevant and useful no matter when it’s read.

Evergreen content is the kind of content that people will always want to read. It’s the kind of content that people will bookmark and share with their friends.

So how do you create evergreen content?

Here are a few tips:

1. Write about timeless topics

When you’re choosing a topic for your blog post, be sure to choose a timeless topic. Timeless topics are topics that will always be relevant and useful.

2. Write comprehensive posts

Make sure your blog posts are comprehensive. The more information you can provide, the more useful your post will be.

3. Update your content regularly

As new information becomes available, be sure to update your blog post. This will help ensure that your post is always relevant and up-to-date.

4. Use images and videos

Images and videos are a great way to make your content more engaging. Be sure to include images and videos in your blog posts.

5. Promote your content

Make sure your blog post is easy to find by promoting it on social media and other places online.

By following these tips, you can create evergreen content that will always be relevant and useful.

Drive Traffic To Your Blog

If you want your content to be successful, you need to make sure it’s easy for people to find. The best way to do that is to drive traffic to your blog.

There are a few things you can do to drive traffic to your blog:

1. Use social media

Social media is a great way to promote your blog and get more people reading your content. Be sure to share your blog posts on social media sites like Twitter, Facebook, and LinkedIn.

2. Use email

If you have a mailing list, be sure to promote your blog posts in your newsletters. This will help ensure that your blog posts are seen by your subscribers.

3. Use forums

If you participate in forums, be sure to promote your blog posts in your signature. This will help ensure that your blog posts are seen by the people who are interested in your topics.

4. Use guest blogging

Guest blogging is a great way to get your content in front of a new audience. Find blogs in your niche that accept guest posts and submit your best work.

5. Use paid advertising

If you want to reach a larger audience, you can use paid advertising. Google AdWords and Facebook Ads are both great ways to promote your blog posts.

By following these tips, you can drive traffic to your blog and ensure that your content is seen by more people.

Create Compelling Headlines

If you want your content to be successful, you need to make sure your headlines are compelling. Your headline is the first thing people will see, so it needs to be attention-grabbing and interesting.

There are a few things you can do to make sure your headlines are compelling:

1. Use numbers

Numbers are a great way to make your headlines more attention-grabbing. People are more likely to click on a headline if it includes a number.

2. Use strong verbs

Strong verbs are also a great way to make your headlines more attention-grabbing. Be sure to use verbs that are exciting and interesting.

3. Use keywords

Make sure your headlines include relevant keywords. This will help ensure that your headlines are seen by people who are interested in your topic.

4. Use emotion

Your headlines should also evoke some sort of emotion. Be sure to use words that will make people feel something.

5. Use curiosity

Finally, your headlines should be curious. Be sure to use headlines that will make people want to know more.

By following these tips, you can create compelling headlines that will make people want to read your content.

Conclusion:

Appearing in Google Discover is a great way to increase a business’s page visibility and generate more organic traffic to a website. With millions of monthly users, businesses will have the opportunity to get their brand out there and share relevant information that pertains to their unique industry.

LEAVE A REPLY

Please enter your comment!
Please enter your name here