Web 2.0 is a term coined by Tim O’Reilly to describe the transition of websites from static content to interactive applications. The Web 2.0 concept represents the shift from providing users with static information to delivering dynamic content in an engaging and usable way.

1. Web 2.0

Businesses are extending the Internet to build interactive online communities for website visitors. Secondly, Web 2.0 contains a better depth and access in these websites rather than only offering information or news about one particular business unit; it provides an opportunity for users to interact with market realities from around the world by providing opportunities which they can capitalize on through customer support forums, blogs’ entries, FAQs pages etc..

2. Social Media

Web 2.0 introduced the new web which was called social media where it enables users to build communities on a website or blog and interact with each other via online games, blogs etc.. This way of interacting has changed user expectations as they now expect more than just simple content in order for them to access informational resources. Social media are judged by how influential these platforms are in their respective industries; no longer is personalization an option, but instead peer -to-peer association, feedback and content sharing.

3. Content Management Systems

Web 2.0 is the new way of content management used in websites and blogs where they allow freedom to their users as well as publishers by making easier to edit articles, reorganize them into themes through templates, change blog layouts or posts which can be done at different times without losing any data. Content managing systems are becoming increasingly popular with regard to Web2.0 sites because it allows a more personal approach; it gives daily tasks such as blogging and maintaining the site titles, layout and posts through standard templates.

4. Search Engine Optimization (SEO)

Web2.0 is more about user-generated information and how users interact with each other rather than traditional web 2.0 websites which are focused on getting content as fast as possible; this has made the keyword research a necessity in order to get top ranking search results, hence leading to mass customization where complex and personalized content can be created in less time thanks to SEO software.

5. Online Community Sites

The online community on a personal level is fuelled towards helping each other out rather than spending time learning about the same information to find what they are looking for. This leads them being more contagious and individuals creating products, content or web 2.0 sites which keep focus mainly around enriching their communities because of the said common interest without necessarily product driven websites .

6. Internet Marketing Techniques and Strategies

The current Internet marketing strategies are not building a brand and getting customers in such situations but with less time consuming means of online presence; the more things change, the one formula that remains constant is importance (or sometimes even necessity ) to focus on personalizing web 2.0 sites , blogs or any other form of content because if done properly it will take care most users’ needs just as well as Internet marketers do today .


Web 2.0 is a term that refers to the Internet’s ability to connect people and create communities, which can often lead to an explosion of ideas and collaboration. In order to utilize the benefits of web 2.0, you need to understand what it is, how it works, and how you can use it for your own benefit. The following blog post will help you do just that!

By phase4

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